So – back to the task at hand. Last time I left I had completed research into the world of gaming psychology, trying my best to create a foundation that would lead to successful app development regardless of genre. My conclusions were as follows:

• Design matters. Investing in design is easily the #1 way to get your conversion rate and revenue numbers up (as measured by views of the app page/downloads).
• Make the game flexible enough to be integrated into a brand. This is a 2 year business model and the only way to make a powerful ROI is to piggy back some major horsepower.
• Create an experience that keeps the user hungry for more. Speed, logic, and psychology all play a role in this – make it fun!

This encompasses enough of what I wanted to accomplish that I felt prepared to dive in. I sat down with my team and started hashing out ideas.

The Game

All the signals pointed to our developing a game that directly integrated the liquor industry in some capacity. A cocktail app? A quiz about liquor? How about a “Where’s the party at?” app? It’s easy to drink a few beers and talk about great iPhone app ideas, but let’s get real….I’m here to make money. Using the above bullets as a focus, we decided that our best move would revolve around the social side of drinking – going to the bar. Being able to re-create this experience with a game was pretty easy to lay the groundwork for.

Bartender Gaming Logic

So you walk into a bar, slap your hand on the bar, and say “I need a Manhattan.” Party time. Between that moment of deciding what you want to drink and actually ordering it, your brain is going through thousands of permutations and combinations to match your emotional state with all the drink choices you have. Into that decision goes an assumption of drink recipes and flavors. Boom – there’s the gaming hook I talked about my previous article. By using the quiz psychology in conjunction with one of the most exciting parts of the liquor experience, you get an attractive action that users are willing to do more than once. Remember – I don’t need people playing this game for hours on end – I need them to play it a few times and have a good experience, leave a good review, and possibly buy a few new levels. This is it.

Bartender App Game Research

I can almost guarantee you that unless your idea is completely unique or wildly complicated, someone’s done it already. The good news is that 4 out of 5 times the people who do something first do a crappy job at it and get slammed by the review networks. That’s good news for our team. I combed through dozens of cocktail and bartending apps and found a few that integrated some of the functionality I wanted. We sat with the five apps we liked the most and took notes on what we liked and what didn’t.

Incredible iPhone App Development Tip: I spent a majority of my time looking at and analyzing the reviews of these apps. The gaming logic is pretty simple to me and the flow process would come easily – finding out what people were looking for was the most important thing. So – I read 1,500 reviews of different apps and started noticing some patterns:

• The game flow was too fast on some of the top bartending apps. The clock needs to be slowed down. Period.
• The graphics sucked. The liquor industry is built on vanity and glamor – why anyone thought that you could piecemeal a bunch of ugly images and ride that same wave is beyond me.
• The “so what” factor was high. A lot of people who submitted the 2 to 3 star ratings talked about how the game had no room for improvement and nothing happened, it was just more of the same.

Bottom line - the reviews saved us from finding out what works and what doesn’t before we even dove into the project. Similarly, based on RFM modeling data (and general marketing knowledge), the people who own other bartending apps are probably going to be our best potential customers. By catering to what they are looking for we’ll be a step ahead of the game already.

Presenting the App Idea to a Developer

OK so now I had about 15 pages of notes, research, and epic doodles about bartender games. The entire thing was in my head, architected so perfectly that I felt I had already sold 3,000 copies of this app and was drinking mai tai’s in Tahiti. Unfortunately, none of this was true and is also the most awful way to walk into a developer meeting. If you can’t write down exactly what you want, you’re not ready to talk to a developer. Everything needs to be VERY clearly defined and you better be able to answer every question they will ask you. And trust me, they’re going to ask you lots of questions.

Personal note: if a developer isn’t asking you a lot of questions before they give you a price, you’re going to pay a lot more than you were originally scoped. Developers should be pummeling you with questions about how the game works unless they have built one just like it or you have already explained everything to them in a 30 page document. Sometimes the questions that you think are “no big deal” are a huge deal

iPhone Application Development Costs

Well the party was great when I was researching all these fun apps and scoping out the project. Then comes the proposal. It was all spot on with what I expected it to be. Here’s how it shook out:

• 4-8 week timeline depending on feedback loops. Totally reasonable since there is nothing he can do if my team isn’t giving him what he needs.
• 3 phase payment plan based on deliverables. Again, best practice for any development project.
• Deposit – $3,500. Official overview, finalization of game flow, wireframes laid out, graphics modeled and delivered as placeholder.
• Phase 2 – $3,000 – Status update, production graphics delivered, first beta version on sandbox iPhone SDK (local iPhone use)
• Phase 3 – $3,000 – Final review and iterations, final feedback, app sent around for sign off, loaded into store.
• Additional Cost – $1,500 – This was a quasi-software additional cost for a database to manage all the data in the app which will translate into some other projects I’m working on. Integrating web services like this is going to pay off big time in the long run, as it gives me and my team full access to updating the content in the app without having to release an update.

Total – $11,000. A few notes on why this cost is what it is:

• Graphics are not baked into this cost. Saves on design time and also the amount of feedback needed (i.e. hours)
• We pared down dozens of functions to make this game simple and easy. Original price would have been upwards of $25,000.
• No BS. Based on my relationship with the developer and the way the entire project was approached, it was clear that this wasn’t going to be a “hey, can you add this?” type deal.

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The next phase of the costs is going to come down to any sort of updates we want to do that require development work and/or integration. A majority of what we want to update should be fine within the database side of things, but you never know. It is important to ask the developer or development team what your options are once the app is in the store

Partly made of recycled plastic, the Samsung Intensity II boasts of a horizontal slide-out QWERTY keyboard, one-touch access to social networking sites
, a 1.3MP infrared camera with night vision and a music player. Adding to the phone’s environment-friendly feature is the fact that its design includes an exteriror battery cover which is made from 35% post-consumer materials and recycled plastic which were actually extracted from water bottles and other polycarbonate materials. The phone also comes with an integrated eco-calculator that you can use to calculate your carbon footprints that tracks your car fuel mileage, efficiency and amount of carbon dioxide emitted to the air.

Additionally, the Samsung Intensity II is packaging is also made from recycled paper and all the markings on the package printed with soy ink. The package size was also made unintentionally smaller. And its charger alerts you when the battery is full during charging.

Key specs and technical features of the Samsung Intensity II include – a 2.2-inch QVGA screen, 1.3MP infrared camera with night vision, series and divided shot modes, voice commands, advanced speech recognition, bluetooth, microSD card slot. The phone also comes with a built-in music player, one-touch contact list access, full suite of messaging options, social beat apps and VZ Navigator.

For your mutimedia needs, the Samsung Intensity II gives you easy access to downloadable games, ringtones, wallpapers, location-based services, as well as personal organizer and tools with calendar, calculator with currency converter, stop watch and more.

The Samsung Intensity II will be available from Verizon Wireless for $49.99 after a $50 mail-in rebate with a new two-year customer agreement.

The BlackBerry Curve 3G is a nicely design smartphone reminiscent of other BlackBerry smartphones particularly the Curve 8520. It features a full-QWERTY keyboard which has been a trademark of most BlackBerry classic smartphone. An optical trackpad is also include to bring fluid navigation of menus and options. This BlackBerry phone also comes equipped with a built-in GPS, Wi-Fi, dedicated media keys, a 2MP camera that can record videos as well, and microSD/SDHC slot that can accomodate up to 32GB of storage.

The BlackBerry Curve 3G fully supports fast internet browsing through 3G networks and of course comes pre-loaded with BlackBerry’s proprietary BBM app. The phone also supports social networking sites such as Facebook and Twitter.

Other specs and features of the BlackBerry Curve 3G include – 4.5 hours/5.5 hours GSM/UMTS talk time and 19 days GSM and 14.5 days UMTS standby time. The phone comes with a TFT LCD screen with 320×240 pixel color display.

The BlackBerry Curve 3G runs BlackBerry OS 5 and is ready for BlackBerry . It is expected to ship in the coming months.
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Other features of the Sony Ericsson T715 include Bluetooth, media player, music tones, video calling using the phone’s front camera, IM support, Torch functionality, 3D games, FM Radio with RDS, video streaming and viewing, YouTube support, and other personal information management tool such as calendar, notes, phone book and more. In addition, the Sony Ericsson T712 also features a 90MB internal memory,

The Sony Ericsson T715 is a GSM/GPRS/EDGE 850/900/1800/1900- UMTS/HSPA 2100 phone. Unfortunately no words yet on the phone’s release date and pricing
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At 3.2 megapixels it isn’t the best camera phone by a long way, but it uses Carl Zeiss optics, has autofocus and a double LED flash and leaves the iPhone standing. It also has a decent video camera, which can record at up to 640 x 480 pixels and at 30 frames per second, with stereo sound. A front-mounted video camera enables you to make video calls on a 3G network. The Nokia 5800 Xpressmusic is a mobile phone that caters to the needs of users of all ages. For those who wish for hi-end technology, features like WAP 2.0, A-GPS support, Nokia Maps 2.0 Touch, etc are present in the phone. Also, a great music player and a battery which supports a longer time for these applications is also provided for in this mobile phone. All in all, it is a great device which can impress people of all age groups and also satiate all uses one can think of mobile phones.

Other features and specs of the Nokia 5530 XpressMusic phone include 2.9-inch display, people carousel which lets you upload thumbnail images of 20 contacts. You can easily access information about these contacts including their emails, phone calls, photos and even their social media updates.

The Nokia 5530 features a 3.2 MP camera with autofocus and LED flash, proximity sensor, accelerometer, widescreen video playback, Bluetooth, WiFi, stereo speakers with surround sound and responsive touchscreen with tactile feedback.

The Nokia 5530 is a GSM/EDGE phone with integrated WIFI as well. It will be available in Q3 with an estimated price of around 199 EURO.
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With the help of the GPS facility, the individuals can locate various unknown places like restaurant, ATMs, petrol pumps, hospitals and cinema halls with ease. The HTML browser is one of the most demanded feature among the people who generally surf the Internet. The widget has got the Wi-Fi facility which allows you to access the Internet. The Apple iPhone is equipped with a high resolution screen which has the size of 3.5 inches. The screen of this marvellous device gives you good viewing experience of on-screen pictures.

With full QWERTY keypad, this mobile phone gives you fast and easy data typing options. When it comes to transferring data, it is very easy and simple with this gadget, for it has got advanced conductivity technologies like 3G HSPDA, GPRS and EDGE technologies. Hence, it is one of the most useful widgets which promises so many innovative features.

Equipped with App Store, this handset makes it possible to enjoy various games, videos and other applications. Talking about its battery back-up, the battery of this mobile phone is capable of providing the video playback up to 7 hours and audio playback up to 24 for hours. The talk time delivered by it is 5 hours and standby time is 300 hours. Thus, the battery of this handset is just excellent. Another fascinating feature of this device is that the users can avail the net services up to 5 hours continuously. So, in terms of innovative features, it is one of the most noticeable widget.

One can also share photos, videos and other important files with the help of latest version of Bluetooth and USB technologies. This gadget can be availed in two colours which are black and white. The black comes with a memory capacity of 8 GB and 16 GB. On the other hand, the white provides the memory capacity of 16 GB. This widget provides you worldwide connectivity, as it works on frequencies like 850, 1900, 2100, which give you the worldwide network. With its music player, the users are able to remove their boredom by listening to amazing music on it.

Hence, it would be appropriate to say that the Apple iPhone is packed with powerful and innovative features which have made it one of the best selling phone in the market. This is a highly durable gadget with its strong design and sleek look. This is available on so many network providers across the globe with amazing offers and deals. The details about this eye-catching widget can be obtained through the Internet and from various websites the users can find every sort of information about this lovely device

Nokia N97 – Symbian for the next generation

Symbian’s always been one of the most popular smartphone OS-es in the mobile world, and the latest, touch-based version carries on that fine tradition, in the form of the Nokia N97. However, it’s not just about touchscreens, since the Nokia N97 has also got a full QWERTY keyboard, that will make messaging, live chat and emails a breeze. In terms of what else it can do, the Nokia N97 will also wow you thanks to its 5 MP camera, superb media player (including video playback that’s got to to be experienced to be believed), a massive 32Gb of memory, and HSDPA web access. Essentially, the Nokia N97 is amongst the best phones in existence.

Toshiba TG01 – Windows Mobile goes powerhouse

While Symbian has gone down the touch-based route, rivals Windows Mobile haven’t been resting on their laurels, and the new fruit of their labours is the hyper-powerful Toshiba TG01. It doesn’t just have the biggest screen ever seen on a mobile phone, coming in at 4.1 inches, but the Toshiba TG01 also has the most powerful processor ever used in a mobile phone. Called Snapdragon, the 1GHz, dual-core processor provides the Toshiba TG01 with sheer power, and because that’s what Windows Mobile needs to live up to its full potential, the Toshiba TG01 is arguably the best WinMo phone to grace us with its presence.

Palm Pre – the new hotness

However, there’s a new kind on the block, which wants to take the smartphone crown all for itself. The Nokia N97 and the Toshiba TG01 both both have raw power, but what the new Palm Pre goes for is sheer elegance. Using the all-new, never-before-seen ‘WebOS’ powering it, the Palm Pre takes touch-friendly user interfaces and clever design to a whole different level. Take, for example, the new Fandango software which should be available as soon as the Palm Pre is launched. It’s an online cinema booking app, which will let you purchase tickets and watch trailers on the phone. But even the Nokia N97 will most likely be able to do that. The Palm Pre, however, can also automatically add a reminder in your calendar, and get in touch people who’ll be out on the town with you, to organise getting there. It’s that kind of integration, and interplay between software that makes the Palm Pre the most likely candidate for ‘best phone ever’.
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The Motorola Karma QA1 provides quick access to various social networks through a nice little icon directly placed on the phone’s home screen – just like the iPhone does. Supporting this social networking feature is the phone’s slide-out QWERTY keyboard, high resolution display and 3G connectivity of course.

Complementing to its social networking features is the phone IM-style texting functionality as well as access to various Instant Messaging client such as Yahoo Messenger and Windows Live Messenger.

Other features of the Motorola Karma QA1 include easy scroll navigation, CrystalTalk technology, JuiceCaster support, A-GPS, 2.0 megapixel camera, and a 3.5mm headphone jack.

Karma will be available in AT&T stores and online beginning June 28.

The phone also supports AT&T’s Navigator with turn-by-turn directions.

The Motorola QA1 Karma will be available on June 28. It goes for $79.99 after mail-in-rebate with a two-year contract.
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Inside the box

The overall package of this handset contain following accessories

*

Use manual
*

Mains charger
*

Standard battery of Lithium

Data transmission techniques

The HSDPA technology ensures fast speed for data transfer. The approximate speed provided by this technology is 3.6 mega bytes per second or 1.8 Mega bytes per second. You can download various interesting games and wallpaper from internet in no time. Also the customers can make as well as receive video calls at an extremely fast speed.

Built in GPS applications help for quick positioning. GPS stands for global positioning system. The users can easily locate any location or direction with the assistance of these applications. This will never let you to forget your direction. The quality and clarity of picture is really amazing. A huge storage area is provided for storing videos and pictures. The inbuilt memory supported by this device is 50 mega bytes; also the external memory slot Transflash provides more storage area for storing more pictures.

This handset has incorporated latest technology for surfing internet; the customer can access wide knowledge of information regarding current affairs and traveling information. Even voice messages can be exchanged between friends and family members. E-mail that is considered a much advanced and cheapest technique of communication is also provided by this device, an e-mail client is also made available for the purpose.

Quad band technology is introduced that ensure wider network coverage; four networks along with frequencies offered are GSM 900, GSM 800, GSM1900 and GSM1800 with the roaming capability in almost 120 countries.

Accessories

Various accessories provided along with this handset are enlisted below

*

A world travel adaptor with USB.
*

A pink stylish carrying case
*

Samsung Bluetooth headset WEP 350
*

Bluetooth retro headset
*

Samsung Bluetooth headset WEP 700
*

Stereo Bluetooth headset SBH170
*

Nokia Bluetooth headset BH 103, this headset of Nokia is made compatible with this product of Samsung.

Accessories are employed for utilizing the functionality of the handset. This handset will never let the customer make complaints against its performance. Wider network support will keep you connected with the whole world.

The biggest new features of the iPhone 3G S is of course its faster processor which enables apps to run fast, video capture technology, and longer battery life. The iPhone 3G S supports video capture at 30fps in 640×480 pixels. It supports video formats such as MPEG-4, .mov, .m4v, and more.

Apple also announced that the iPhone will run third-party apps faster than its predecessor does. Likewise battery life has been extended up to 5 hours on 3G and 9 hours on WiFi.

Now here’s a quick rundown of the iPhone 3G S key Specs and Features:

* 16GB or 32GB Storage
* 3 MP camera with auto focus, tap to focus, photo and video tagging
* 3.5-inch (diagonal) widescreen Multi-Touch display
* Fingerprint-resistant oleophobic coating
* Assisted GPS
* UMTS/HSDPA (850, 1900, 2100 MHz)
* GSM/EDGE (850, 900, 1800, 1900 MHz)
* Wi-Fi (802.11b/g)
* Bluetooth 2.1 + EDR

And the most important information of all – the iPhone 3G S will retail for $199 (16GB) and $299 (32GB).

The Sony Ericsson Aino lets users control their Playstation including all media contents contained in it through WiFi on a local network or through the Internet. And for users located in Italy, France, Spain, Germany and in the UK, the Sony Ericsson Aino allows accessing of Playstation 3’s PlayTV through the Aino phone.

In addition, the Sony Ericsson Aino is also allows users to access media content from Media Go located on users’ PCs as well as synchronize their PC and Aino files.

To make movie watching on the Sony Ericsson Aino a pleasurable experience, the phone features a 3? crystal clear screen and wireless stereo headphone for superb quality music listening.

The Sony Ericsson also features a whooping 8.1 megapixel camera with photo flash, photo fix, auto focus, face detection, image and video stabilizer, geo tagging, photo feeds, photo light, and red eye reduction.

Other features of the Sony Ericsson Aino include: traditional keypad, touch UI in media mode, Facebook support, Wi-Fi, A-GPS, Bluetooth, FM Radio, 55MB internal memory, memory card support, 4.5 hours talk time, and 380 hours stand by time.

The Sony Ericsson Aino is a GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSPA 850/1900/2100.

The Aino is slated for a Q4 release in Obsidian Black and Luminous White

But what makes the Nokia E72 stand out is its Instant Messaging support. The E72 will allow users to set up instant messaging accounts right on the phone’s homescreen. It will give users quick access to various IM platform including Yahoo Messenger, Google Talk, Ovi and others.

Adding to its IM feature is the Nokia E72’s powerful email features including Nokia’s mobile email service and various email protocol including Mail for Exchange and IBM Lotus Notes Traveller. Of course, it also gives quick access to Yahoo! Mail, Gmail, Windows Live Hotmail, Ovi Mail and more.

Other notable features of the Nokia E72 include A-GPS, compass with integrated maps, active noise cancellation, torch, and QuickOffice support.
The Nokia E72 is slated for a Q3 2009 release. It will have an estimated retail price of EUR 350.
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